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Myths & Facts
Separating evidence from marketing
Myths & Facts
How to Read a Skincare Label Without Being Fooled
Ingredient lists are informative and marketing claims mostly are not. How to read what a product actually contains, and the buzzwords that mean nothing.
6 min read
Myths & Facts
Five Acne Myths That Are Actively Making Skin Worse
Acne attracts more folklore than any other skin concern — and much of it multiplies the problem. The five most damaging myths, and what the evidence says instead.
7 min read
Myths & Facts
Skincare Myths That Refuse to Die
Pores that "open and close", the need to feel a tingle, natural meaning safe — a clear-eyed look at the beliefs that waste money and harm skin.
7 min read
Myths & Facts
Clean, Natural, Chemical-Free: A Decoder for Skincare Marketing
The most persuasive words on a skincare label are the ones with no agreed meaning at all. What 'clean', 'natural', 'non-toxic' and 'dermatologist-tested' actually tell you — and what to read instead.
7 min read